While strong brands connect with stakeholders and send messages of optimism and freedom of choice, the ultimate purpose of branding is ______.

A) identity construction
B) to make profits
C) to engage in consumer advocacy
D) greenwashing

Optimism

The inclination to maintain a hopeful and positive outlook on the future or the outcome of specific situations.

Branding

The process of creating a unique image, identity, and position for a product, service, or organization in the consumer's mind through marketing strategies.

Profits

The financial gain obtained when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.