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Yosiria Serpas
on Dec 15, 2024

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Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are ________ products.

A) specialty
B) selective
C) shopping
D) prestige
E) convenience

Shopping Products

Shopping products are items that consumers purchase less frequently and usually compare on attributes such as quality, price, and style before making a decision.

Product Differentiation

The approach of making a product or service stand out from the competition to enhance its appeal to a particular target audience.

Prestige

The respect and admiration that something or someone receives based on a perception of success or quality.

  • Define the segments of consumer products through an examination of consumer behavior.
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Luisa BerniaDec 18, 2024
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