Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?

A) focus groups
B) telephone surveys
C) consumer observations
D) depth interviews

Question

Christiani Santi · Accepted Answer

Final Answer : B, Explanation :  Telephone surveys would be the most appropriate method as they are relatively cost-effective and allow for a large sample size to be reached quickly. Focus groups and depth interviews would be more time-consuming and costly, while consumer observations may not provide the necessary quantitative data.

Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?

A) focus groups
B) telephone surveys
C) consumer observations
D) depth interviews

Definitions

Learning Objectives

Learning Objectives

Related questions

Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?A) focus groupsB) telephone surveysC) consumer observationsD) depth interviews

Definitions

Learning Objectives

Learning Objectives

Related questions

Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?

A) focus groups
B) telephone surveys
C) consumer observations
D) depth interviews