Asked by
Tebogo Mojapelo
on Oct 31, 2024
Verified
What role does a moderator play in focus group research?
A) interpreting group findings
B) transcribing responses
C) guiding the conversation
D) creating questionnaires
Focus Group Research
A qualitative research method involving guided discussions with a small group of people to explore their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, or idea.
Moderator
An individual who oversees and regulates discussions on forums or debates to ensure they remain productive and respectful.
- Comprehend diverse research methodologies and their utilization in public relations campaigns.
- Understand the importance of maintaining relationships in public relations through meticulous planning and investigation.
Verified Answer
BF
Learning Objectives
- Comprehend diverse research methodologies and their utilization in public relations campaigns.
- Understand the importance of maintaining relationships in public relations through meticulous planning and investigation.
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