Asked by
Nitish Mehta
on Dec 15, 2024
Verified
Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a
A) continuous innovation.
B) discontinuous innovation.
C) evolutionary innovation.
D) disruptive innovation.
E) dynamically continuous innovation.
Dynamically Continuous Innovation
Innovations that represent a significant change to an existing product or service, requiring a modest amount of learning or behavior change.
Prego Pasta Bake Sauce
A brand of pasta sauce marketed by Campbell Soup Company, designed for easy preparation of baked pasta dishes.
- Perceive the various innovations and their impact on consumer tendencies and the structuring of marketing strategies.
- Contrast continuous, dynamically continuous, and discontinuous innovations and their methodologies for market introduction.
Verified Answer
AC
Learning Objectives
- Perceive the various innovations and their impact on consumer tendencies and the structuring of marketing strategies.
- Contrast continuous, dynamically continuous, and discontinuous innovations and their methodologies for market introduction.