Asked by
TIFFANY BROWN
on Dec 15, 2024
Verified
The emphasis of a marketing strategy for a dynamically continuous innovation would include
A) advertising to generate awareness.
B) obtaining widespread distribution.
C) advertising to explain points of difference and benefits.
D) setting a low price.
E) using personal selling.
Dynamically Continuous Innovation
An innovation that represents a significant change to an existing product, requiring a modest amount of learning or change in behavior for consumers.
Points Of Difference
Those characteristics of a product that make it superior to competitive substitutes.
- Familiarize yourself with the spectrum of innovation and how it influences consumer behavior and the crafting of marketing strategies.
Verified Answer
KW
Learning Objectives
- Familiarize yourself with the spectrum of innovation and how it influences consumer behavior and the crafting of marketing strategies.
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