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Tyler Hockey
on Dec 15, 2024

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Seiko makes watches. It markets its higher-quality watches under the Seiko or LaSalle brand names, and its lower-priced watches are sold under the Pulsar brand. Seiko uses a ________ strategy.

A) multibranding
B) product differentiation branding
C) multiproduct branding
D) segmentation branding
E) private branding

Segmentation Branding

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.

Seiko

A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.

Pulsar

A highly magnetized, rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles.

  • Identify the distinctions among multiproduct branding, multibranding, mixed branding, and private branding strategies.
  • Analyze the effects of various branding tactics on market division and the identity of a brand.
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Prerna SamtaniDec 22, 2024
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