Asked by
Ayesha Ahsan
on Nov 10, 2024Verified
The goal of employer branding is to promote a clear and consistent image of the positive and distinctive features of an organization as an employer.
Employer Branding
The process of promoting a company or organization as an employer of choice to a desired target group, to attract, recruit, and retain employees.
Distinctive Features
Characteristics that differentiate an object, concept, or phenomenon from others, making it uniquely identifiable.
- Acquire knowledge about the purpose and strategic utility of employer branding.
Verified Answer
OG
Learning Objectives
- Acquire knowledge about the purpose and strategic utility of employer branding.
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