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Ayesha Ahsan
on Nov 10, 2024

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The goal of employer branding is to promote a clear and consistent image of the positive and distinctive features of an organization as an employer.

Employer Branding

The process of promoting a company or organization as an employer of choice to a desired target group, to attract, recruit, and retain employees.

Distinctive Features

Characteristics that differentiate an object, concept, or phenomenon from others, making it uniquely identifiable.

  • Acquire knowledge about the purpose and strategic utility of employer branding.
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Owusu Gyamfi RichmondNov 12, 2024
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