Which of the following statements is most accurate about employer branding?

A) Branding is first and foremost used to attract new customers.
B) Branding is first and foremost used to communicate to organizational members.
C) Branding is first and foremost used to communicate to the general public.
D) Branding is first and foremost used to attract new employees.
E) Branding is first and foremost used to publicize new products and services.

Employer Branding

The process of promoting a company or an organization as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

Attract New Employees

Strategies and practices used by organizations to appeal to potential candidates and encourage them to apply for job openings.

Branding

The process of creating a unique name, design, and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme.