Asked by
Jennifer M Santos
on Nov 24, 2024Verified
The main difference between impulse buying and compulsive consumption is:
A) impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product.
B) impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour.
C) impulse buying is done by choice, while compulsive consumption is not.
D) impulse buying cannot be measured empirically, while compulsive consumption can be.
Impulse Buying
A spontaneous, unplanned decision to buy a product or service, made just before a purchase.
Compulsive Consumption
An uncontrollable drive to purchase goods or services in excess, often leading to personal distress or financial harm.
- Understand the difference between impulse buying and compulsive consumption.
Verified Answer
LS
Learning Objectives
- Understand the difference between impulse buying and compulsive consumption.
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