The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

A) two-way communication
B) reputation management
C) public disclosure
D) social responsibility

Corporate Branding

The product of the combined perception of the company, its products, its people, and its overall reputation.

Corporate Communicators

Professionals specializing in creating and managing the flow of information between an organization and its publics, including employees, media, investors, and other stakeholders.

Two-way Communication

A form of communication where information flows in both directions between the sender and the receiver, allowing for feedback and interaction.