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The "Campaign for Real Beauty" (Dove soap) is an example of a brand engagement with political issues.
Campaign for Real Beauty
A marketing campaign launched by Dove to challenge beauty stereotypes and promote confidence in women regardless of their physical appearance.
Political Issues
Matters or subjects concerning government policies, governance, public affairs, and their implications on society or specific communities.
Dove Soap
A personal care brand known for its moisturizing soap and inclusive marketing campaigns promoting diversity and body positivity.
- Understand the relationship between branding and corporate responsibility.
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Learning Objectives
- Understand the relationship between branding and corporate responsibility.
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