Asked by
Kristina Crawford
on Dec 15, 2024
Verified
The prices for all furniture sold at American Furniture Warehouse end in $9.99, such as $599.99, $899.99, etc. American Furniture Warehouse uses
A) odd-even pricing.
B) dynamic pricing.
C) price lining.
D) bundle pricing.
E) product-line pricing.
Odd-even Pricing
A pricing strategy that sets prices just below a round number (e.g., $19.99 instead of $20) to make the price seem lower than it actually is.
- Gain insight into the psychological elements of pricing, such as odd-even pricing, and how they affect consumer responses.
Verified Answer
AA
Learning Objectives
- Gain insight into the psychological elements of pricing, such as odd-even pricing, and how they affect consumer responses.