The Samsung brand includes the familiar Samsung Electronics, but also Samsung Heavy Industries, Samsung Engineering, Samsung C&T (construction) , and Samsung Life Insurance. This company uses

A) multibranding.
B) uniform branding.
C) co-branding.
D) corporate branding.
E) agent licensing.

Corporate Branding

Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services, to enhance its reputation and identity.

Samsung Electronics

A multinational electronics company headquartered in South Korea, known for manufacturing a wide range of consumer and industry electronics, including smartphones, TVs, and semiconductors.

Samsung Life Insurance

A major life insurance company based in South Korea, providing a range of life insurance and financial services.