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Jakob Mecklenburg
on Dec 15, 2024

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When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.

A) mixed branding
B) brand extension
C) co-branding
D) family branding
E) product line extension

Mixed Branding

A strategy that companies use by marketing the same good or service under several different brand names.

Brand Extension

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.

Co-Branding

A marketing partnership between two or more brands to create a combined offer that leverages the unique strengths of each partner.

  • Differentiate between brand strategies based on product association and market segments.
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Sofie LafrattaDec 21, 2024
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