Asked by
Jakob Mecklenburg
on Dec 15, 2024Verified
When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.
A) mixed branding
B) brand extension
C) co-branding
D) family branding
E) product line extension
Mixed Branding
A strategy that companies use by marketing the same good or service under several different brand names.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.
Co-Branding
A marketing partnership between two or more brands to create a combined offer that leverages the unique strengths of each partner.
- Differentiate between brand strategies based on product association and market segments.
Verified Answer
SL
Learning Objectives
- Differentiate between brand strategies based on product association and market segments.