Asked by

Rebaone Mokhuane
on Dec 14, 2024

verifed

Verified

When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using ________ strategy.

A) a push
B) a pull
C) an inertia
D) an exclusivity
E) a logistics

Push Strategy

A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.

Promotional Mix

The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.

Channel Members

Individuals or entities that are involved in the process of moving goods or services from producers to consumers within the supply chain.

  • Understand the distinctions between push and pull marketing approaches.
verifed

Verified Answer

AO
Anthony OrtizDec 19, 2024
Final Answer:
Get Full Answer