Asked by
Rebaone Mokhuane
on Dec 14, 2024Verified
When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using ________ strategy.
A) a push
B) a pull
C) an inertia
D) an exclusivity
E) a logistics
Push Strategy
A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.
Promotional Mix
The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.
Channel Members
Individuals or entities that are involved in the process of moving goods or services from producers to consumers within the supply chain.
- Understand the distinctions between push and pull marketing approaches.
Verified Answer
AO
Learning Objectives
- Understand the distinctions between push and pull marketing approaches.