Asked by
Lokendra Kumar
on Nov 02, 2024Verified
When a pharmaceutical company uses the phrase "ask your doctor" in its ads,the company is using a _____ strategy to appeal directly to the public instead of physicians alone.
A) pulling
B) public relations
C) rebate
D) pushing
Pulling Strategy
Promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals.
Pharmaceutical Company
An enterprise engaged in the research, development, production, and marketing of medications and healthcare products.
Physicians
are medical professionals who diagnose, treat, and help prevent diseases and injuries.
- Acquire knowledge on how push and pull advertising strategies differ and the manner in which they are implemented.
Verified Answer
HS
Learning Objectives
- Acquire knowledge on how push and pull advertising strategies differ and the manner in which they are implemented.