Asked by

Kimberly Gonzalez
on Nov 02, 2024

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A pushing promotional strategy is

A) designed to promote one item at a time and place it near the location of an actual purchase decision.
B) designed to encourage consumers to ask for a specific product even if a retailer does not carry it.
C) primarily used when goods or services are marketed to the ultimate consumer.
D) designed to market a product,product line,or service to wholesalers and retailers.

Pushing Promotional Strategy

A marketing approach that involves "pushing" products towards consumers by making sure products are visible and available in retail stores.

Purchase Decision

The process by which a consumer decides to buy a product or service, influenced by factors such as need, desire, and the perceived value of the item.

Ultimate Consumer

The end user of a product or service, who purchases and uses goods and services for personal use rather than for resale or production.

  • Gain insight into the contrasting elements of push versus pull promotional tactics and their execution.
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AP
Alexis PencolaNov 08, 2024
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