Asked by
ikben eeniemand
on Nov 20, 2024
Verified
When Kellen shops for nail polish, she always buys Burnt Cinnamon by Maybelline. This is an example of
A) brand loyalty.
B) brand awareness.
C) brand association.
D) brand equity.
E) perceived value.
Brand Loyalty
The tendency of consumers to continue buying the same brand of products or services, often due to satisfaction, convenience, or perceived value.
- Understand the role and impact of brand equity, awareness, and associations in the effectiveness of marketing strategies.
Verified Answer
MD
Learning Objectives
- Understand the role and impact of brand equity, awareness, and associations in the effectiveness of marketing strategies.
Related questions
Marketing Expenditures Allocated Carefully Can Result in Greater Brand Recognition ...
For a Brand Name to Be Effective, It Needs to ...
One Important Purpose of a Brand Is to ...
Firms Spend Millions of Dollars Annually to Build Brand Equity ...
If Many Consumers in the Marketplace Are Familiar with a ...