Asked by

Christina Adeyemi
on Nov 20, 2024

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Whenever the major beverage companies develop a new product, they advertise it heavily using television and print media. These efforts are designed to

A) generate goodwill for the company.
B) pull the product into the marketing channel through consumer demand.
C) provide a broad marketing strategy to meet all needs.
D) make it easier to measure and evaluate the advertising program.
E) push the product into retail stores so customers can purchase it.

Pull Strategy

A pull strategy is a marketing approach where companies focus on creating demand for a product among consumers, so the consumers request the product from retailers.

  • Identify the differences between push and pull tactics in marketing.
  • Identify the various reasons and styles of advertising (inform, persuade, remind).
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VP
viral PatelNov 20, 2024
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