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Ashish yadav
on Nov 06, 2024

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When Energia,a soft drink manufacturer,seeks to use viral ads on the Internet to introduce its new beverage to the consumers even before introducing it to supermarkets,it uses a:

A) push strategy.
B) pull strategy.
C) publicity campaign.
D) point-of-purchase promotion.
E) skimming strategy.

Viral Ads

Advertising campaigns that spread quickly online through social networks, email, and websites, often because they are entertaining or informative.

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

  • Differentiate between push and pull strategies in marketing.
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Nataly PandoNov 07, 2024
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