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J.G.N. Vogelzang
on Oct 31, 2024

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Who is typically responsible for corporate brand management?

A) Chief Business Officer
B) Chief Financial Officer
C) Chief Marketing Officer
D) Chief Communications Officer

Corporate Brand Management

The practice of overseeing and guiding the perception and image of a company's brand as held by consumers and the general public.

Chief Marketing Officer

A top executive role responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.

Chief Communications Officer

A high-ranking executive responsible for overseeing an organization's internal and external communications strategies, public relations, and media relations.

  • Explain the constituents that play a role in building a corporate brand.
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Pratik DeojuNov 03, 2024
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