Asked by
Natalie Beres
on Dec 15, 2024
Verified
Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is
A) an ultimate consumer.
B) a manufacturer.
C) a wholesaler.
D) a retailer.
E) a distributor.
Retailer
A business that sells products directly to consumers, offering products from one or several suppliers for sale to the end-user.
- Identify the duties and positions of different channel participants, such as retailers, wholesalers, and agents.
Verified Answer
GZ
Learning Objectives
- Identify the duties and positions of different channel participants, such as retailers, wholesalers, and agents.