Asked by
Alyssa Wuang
on Dec 14, 2024
Verified
A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer, through intermediaries, to a buyer.
A) marketing chain
B) marketing hierarchy
C) marketing agent
D) marketing channel
E) marketing network
Marketing Channel
Pathways or routes through which goods and services flow from the producer to the consumer.
Producer
A Producer is an individual or organization that creates goods or services, often selling them to consumers or intermediary buyers.
- Attain an understanding of the architecture and principles behind marketing channels.
Verified Answer
GO
Learning Objectives
- Attain an understanding of the architecture and principles behind marketing channels.