Asked by
Cynical Cinema
on Nov 20, 2024
Verified
When a firm is just starting out or entering a new market, it doesn't typically have the option of designing the best marketing channel structure.
Marketing Channel Structure
The organized framework of intermediaries and components through which a product or service moves from producer to end consumer.
- Understand the structure and types of marketing channel systems.
Verified Answer
HG
Learning Objectives
- Understand the structure and types of marketing channel systems.