Asked by

Richard Luong
on Dec 14, 2024

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A potential problem with using sex appeals in advertising is that

A) what men find sexy, most women do not, and vice versa.
B) ads using sex appeal do not attract as much attention as those using other appeals.
C) sex in advertising typically appeals to only younger audiences.
D) an ad using sex appeal does not always lead to changes in recall, recognition, or purchase intent.
E) sex in advertising alienates too large a segment of typical audiences.

Sex Appeals

The use of sexually suggestive or erotic imagery in advertising to draw interest to a product or service, often provoking emotional responses from the audience.

Younger Audiences

Target demographic groups composed of younger individuals, typically children and teenagers, with specific consumer habits and preferences.

Recall, Recognition

The ability to remember (recall) information or to identify (recognition) previously encountered information or experiences.

  • Delve into the different types of advertising appeals and their operational effectiveness.
  • Acquire knowledge of the regulations and potential pitfalls connected to the use of certain appeals in promotional activities.
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Koner NegronDec 21, 2024
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