Asked by
Xuanting Zhang
on Nov 02, 2024Verified
All of the following are methods of segmenting the business market EXCEPT
A) psychographics.
B) demographics.
C) geographic.
D) end-use.
Psychographics
The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.
Demographics
Statistical characteristics of the segment of the market that might purchase a product.
Geographic
Pertaining to the physical features, location, or characteristics of the earth or its environments.
- Understand different methods of market segmentation and their applications.
Verified Answer
MV
Learning Objectives
- Understand different methods of market segmentation and their applications.
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