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Xuanting Zhang
on Nov 02, 2024

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All of the following are methods of segmenting the business market EXCEPT

A) psychographics.
B) demographics.
C) geographic.
D) end-use.

Psychographics

The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.

Demographics

Statistical characteristics of the segment of the market that might purchase a product.

Geographic

Pertaining to the physical features, location, or characteristics of the earth or its environments.

  • Understand different methods of market segmentation and their applications.
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madisyn VergeNov 08, 2024
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