Asked by
Jamaal Johnson
on Nov 22, 2024
Verified
Brand equity is the value derived from the sale of a product.
Brand Equity
The value derived from consumer perception of a brand name as opposed to generic or store-branded products.
- Acquire knowledge on the notion of brand equity and its constituent elements.
Verified Answer
KK
Learning Objectives
- Acquire knowledge on the notion of brand equity and its constituent elements.