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Isabella Licari
on Dec 08, 2024

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One way of looking at __________ is to consider the marketing and financial value associated with a brand's position in the marketplace.

A) brand equity
B) brand identity
C) brand equality
D) brand value
E) brand capitalization

Brand Equity

The value and strength of a brand that decides its worth and influences consumer choice.

Marketing Value

The perceived worth that a product or service brings to a consumer in comparison to its cost.

Financial Value

The monetary worth attributed to an asset, company, or financial instrument based on its ability to generate income or profits.

  • Grasp the concept and value of brand equity in the marketplace.
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Saranya MuraliDec 11, 2024
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