Asked by
Lauryn Tucker
on Nov 22, 2024Verified
The BrandAsset Valuator suggests that brand equity is based on four dimensions: brand loyalty, brand image, brand marks, and brand message.
BrandAsset Valuator
A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.
Brand Equity
The value the firm derives from consumers’ positive perception of its products.
Brand Loyalty
The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.
- Understand the concept of brand equity and its dimensions.
Verified Answer
LF
Learning Objectives
- Understand the concept of brand equity and its dimensions.