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ritisha pabbarajuu
on Dec 14, 2024

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Comparative advertisements

A) are illegal in the United States.
B) are disliked by most consumers and thus attract negative attention for the advertiser's brand.
C) need market research to provide legal support for their claims.
D) are a form of institutional advertising.
E) are rarely constructed to be persuasive.

Comparative Advertisements

Advertising that directly compares the features or benefits of two or more products or services, often highlighting the advertiser's superiority.

Market Research

The process of assessing the viability of a new service or product through techniques such as surveys, product testing, and analysis of consumer behavior.

Institutional Advertising

Advertising aimed at promoting a company's image or reputation rather than marketing a specific product or service.

  • Comprehend the consequences and guidelines pertaining to comparative advertising.
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Prabhjot WaraichDec 17, 2024
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