Asked by
ritisha pabbarajuu
on Dec 14, 2024Verified
Comparative advertisements
A) are illegal in the United States.
B) are disliked by most consumers and thus attract negative attention for the advertiser's brand.
C) need market research to provide legal support for their claims.
D) are a form of institutional advertising.
E) are rarely constructed to be persuasive.
Comparative Advertisements
Advertising that directly compares the features or benefits of two or more products or services, often highlighting the advertiser's superiority.
Market Research
The process of assessing the viability of a new service or product through techniques such as surveys, product testing, and analysis of consumer behavior.
Institutional Advertising
Advertising aimed at promoting a company's image or reputation rather than marketing a specific product or service.
- Comprehend the consequences and guidelines pertaining to comparative advertising.
Verified Answer
PW
Learning Objectives
- Comprehend the consequences and guidelines pertaining to comparative advertising.