Asked by
Joshua Wright
on Nov 24, 2024Verified
The ad named one brand of diapers and compared them with another brand's in terms of "dryness effectiveness." This is an example of comparative advertising.
Comparative Advertising
A marketing strategy where a brand compares its product directly to competitors' products to highlight its advantages and benefits.
Dryness Effectiveness
Refers to the efficacy of products or methods in removing or minimizing moisture, often assessed in terms of absorbency or evaporation rates.
- Understand the principle of comparative advertising and its strategic applications.
Verified Answer
RS
Learning Objectives
- Understand the principle of comparative advertising and its strategic applications.