Asked by
Bailey Clipperton
on Nov 23, 2024Verified
Comparative advertising runs the risk of lowering believability and stirring up ________ whereby the consumer may doubt the credibility of a biased presentation.
A) knowledge bias
B) refutational arguments
C) source derogation
D) source bias
Source Derogation
The phenomenon where the credibility or quality of the source of a message is questioned or undermined, often in the context of receiving information that contradicts one’s preexisting beliefs or attitudes.
Knowledge Bias
The distortion of information in favor of a person's pre-existing beliefs or knowledge.
Refutational Arguments
Arguments that are constructed to specifically counter or refute opposing viewpoints, often used in persuasive communication to increase the effectiveness of the message.
- Recognize and elucidate the prejudices present in advertising and their influence on the way consumers perceive them.
- Acquire knowledge on the concept of comparative advertising and its strategic employments.
Verified Answer
PZ
Learning Objectives
- Recognize and elucidate the prejudices present in advertising and their influence on the way consumers perceive them.
- Acquire knowledge on the concept of comparative advertising and its strategic employments.