Asked by

Alberto Sutton
on Nov 23, 2024

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When Bristol-Myers states that "New Liquid Vanish really does clean tough rust stains below the waterline better than Lysol," it is using which of the following strategies?

A) cognitive differentiation
B) emotional appeal
C) comparative advertising
D) conclusion advertising

Comparative Advertising

Comparative advertising involves an advertising strategy where a brand compares its product directly with competing products, emphasizing its advantages to influence consumer preference.

Emotional Appeal

A persuasive technique used in marketing and advertising that targets the audience's emotions to create a connection with the product or brand.

Cognitive Differentiation

The ability to distinguish between different concepts, ideas, or objects, reflecting a level of cognitive complexity and mental flexibility.

  • Grasp the concept of comparative advertising and its strategic uses.
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Thanussha RameshNov 30, 2024
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