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Sabrina Kellum
on Dec 13, 2024

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In Figure 5-5 above, C represents the ________ influences that can affect the consumer purchase decision process.

A) sociocultural
B) economic
C) environmental
D) situational
E) market-dominated

Sociocultural Influences

The social and cultural factors that affect individual behavior, preferences, and attitudes, including family, religion, education, and media.

Consumer Purchase Decision Process

The stages a buyer goes through when deciding to purchase a product, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

  • Appreciate the range of elements influencing the consumer's choice-making procedure.
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Paula Villalpando Pizarro SuárezDec 15, 2024
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