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Sophia Fernandez
on Dec 13, 2024

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The ________ is influenced by situational, psychological, sociocultural, and marketing mix influences.

A) consumer purchase decision process
B) organizational buying decision process
C) marketing research process
D) marketing program
E) consumer socialization process

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at specific moments in time.

Psychological Influences

The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.

  • Understand the diverse influences on the consumer purchase decision process.
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Vipra BhattDec 19, 2024
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