The basic reason manufacturers spend time and money building their own brands is to

A) generate the marketing mix.
B) build brand equity.
C) offset the power of private-label manufacturers.
D) create positioning possibilities for their generic product lines.
E) maximize product line depth.

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized into four elements: Product, Price, Place, and Promotion.

Product Line Depth

The variety of products or versions offered within a particular line to cater to different customer needs or preferences.