The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

A) generate awareness among consumers.
B) advertise benefits to consumers that stress points of differentiation.
C) educate consumers about new consumption patterns through personal selling.
D) obtain widespread distribution in multiple channels.
E) stress price differentials from competitors' products.

Discontinuous Innovation

A radical form of innovation that introduces a new concept or product that significantly changes consumer habits, market dynamics, or the industry landscape.

Consumption Patterns

The typical manner in which individuals or groups buy, use, and dispose of goods and services over time.

Personal Selling

A direct form of marketing where salespeople interact face-to-face with customers to promote and sell products or services.