Asked by
Clarissa Aponte
on Dec 15, 2024Verified
The practice of pairing two or more strong brands to facilitate the marketing of a joint product or service for their mutual benefit is referred to as
A) multibranding.
B) brand bundling.
C) co-branding.
D) mixed branding.
E) reseller branding.
Co-branding
A marketing strategy where two or more brands form a partnership to increase the value of their product or service to consumers by leveraging each other's brand equity.
Brand Bundling
The marketing strategy of selling several products or services together as a single combined unit, often at a reduced price.
Joint Product
A product that is produced simultaneously with another product in the same process, often unable to be separated until after the manufacturing process.
- Elucidate the relevance of co-branding and its effects on the promotional activities for partnered products.
Verified Answer
TW
Learning Objectives
- Elucidate the relevance of co-branding and its effects on the promotional activities for partnered products.