Asked by
Ankit kumar
on Dec 15, 2024Verified
When General Mills teamed up with The Hershey Company to create a cereal called Reese's Puffs (the Reese's brand belongs to Hershey's) , the branding strategy is known as
A) manufacturer branding.
B) brand bundling.
C) mixed branding.
D) co-branding.
E) multibranding.
Co-branding
A marketing partnership between two or more brands to offer a product or service that leverages the strength of each brand's market presence and reputation.
General Mills
A multinational manufacturer and marketer of branded consumer foods, known for products like cereals, snacks, and baking ingredients.
Hershey Company
An American multinational company and one of the largest chocolate manufacturers in the world, known for its wide range of confectionery products.
- Explain the significance of co-branding and its impact on the marketing of joint products.
Verified Answer
AA
Learning Objectives
- Explain the significance of co-branding and its impact on the marketing of joint products.