Asked by
Janey Lituchy
on Dec 10, 2024Verified
The product alternatives that come into a consumer's mind when considering a purchase are called the elicited set.
Elicited Set
A group of relevant brands or products that a consumer recalls and considers during the decision-making process.
Product Alternatives
Different products or services that serve the same purpose or fulfill the same need for a consumer, offering options in the marketplace.
- Identify the factors that influence consumer purchasing decisions.
Verified Answer
ST
Learning Objectives
- Identify the factors that influence consumer purchasing decisions.
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