The psychological influence on brand management places emphasis on ______.

A) how groups of consumers co-create brand meaning
B) why individual consumers buy certain brands
C) how brand communities are created
D) how social class influences brand choices

Psychological Influence

The impact that psychological factors, such as emotions, beliefs, or cognitive biases, have on an individual’s decisions and behaviors.

Brand Communities

Groups of consumers who are united by their loyalty and advocacy for a particular brand, fostering a sense of belonging and mutual support.