The World Wide Fund for Nature sponsors an ad showing a person morphing into a fish with the caption, "Stop Climate Change before It Changes You." This is an example of which type of appeal?

A) reminder
B) fear
C) sex
D) pioneering
E) guilt

Climate Change

is the long-term alteration of temperature and typical weather patterns in a place, largely attributed to human activities such as burning fossil fuels.

World Wide Fund

An international non-governmental organization working on issues regarding the conservation, research, and restoration of the environment, commonly known by its initials WWF.

Fear

An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.