What does brand tracking provide brand managers with?

A) A signal of expertise
B) Comparative performance on key brand associations
C) A health check of the brand
D) All of these

Brand Tracking

The process of monitoring changes in consumer perceptions and attitudes towards a brand over time, often through regular surveys.

Comparative Performance

is the evaluation of the effectiveness or success of a product or service in relation to its competitors.

Health Check

An evaluation or assessment of the current state of health, whether for an individual, system, or organization, to identify areas needing improvement.