Asked by
Saloni Priya
on Nov 20, 2024
Verified
The vertical marketing system that exhibits the most formalization and control is the corporate vertical marketing system.
Corporate Vertical Marketing System
A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain; it may own facilities such as manufacturing plants, warehouse facilities, retail outlets, and design studios.
- Acquire knowledge on the framework and different forms of marketing channel systems.
Verified Answer
NS
Learning Objectives
- Acquire knowledge on the framework and different forms of marketing channel systems.