Asked by
Tabassum Pasha
on Dec 15, 2024Verified
With respect to price and availability, which type of consumer product would usually be very expensive and available in just a few locations?
A) convenience product
B) shopping product
C) discretionary product
D) specialty product
E) unsought product
Specialty Product
Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.
Discretionary Product
A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.
Shopping Product
Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.
- Outline the subdivisions of consumer items in accordance with consumer behavioral studies.
- Understand how distribution strategies vary among different types of consumer products.
Verified Answer
CS
Learning Objectives
- Outline the subdivisions of consumer items in accordance with consumer behavioral studies.
- Understand how distribution strategies vary among different types of consumer products.