Asked by

Tabassum Pasha
on Dec 15, 2024

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With respect to price and availability, which type of consumer product would usually be very expensive and available in just a few locations?

A) convenience product
B) shopping product
C) discretionary product
D) specialty product
E) unsought product

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.

Shopping Product

Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.

  • Outline the subdivisions of consumer items in accordance with consumer behavioral studies.
  • Understand how distribution strategies vary among different types of consumer products.
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Cailee ScudieroDec 17, 2024
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