Asked by

Jacob Schoon
on Dec 02, 2024

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German camera manufacturer brand ran a social media campaign informing consumers not to watch the advertisement. The advertisement ran for 45 minutes and showed a skilled craftsperson making a camera. Is this an example of brand purpose?

A) No, brand purpose only involves social causes.
B) No, this is a clever story with a twist, nothing more.
C) Yes, the emphasis on skill and care is an example of purpose.
D) None of these.

Skilled Craftsperson

An individual with specialized training and high expertise in a particular craft or trade.

Social Media Campaign

is a coordinated marketing effort to promote a brand, product, or service across one or more social media platforms, utilizing content, interactions, and engagement.

Brand Purpose

Defines the reason a brand exists beyond making a profit, often reflecting its social or environmental commitments, and how it intends to positively impact the world or its consumers.

  • Understand the importance of brand purpose and authenticity.
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Michelle CordovaDec 06, 2024
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