How do brand purpose and brand storytelling interact?

A) They do not interact; they are separate strategies.
B) Stories make the purpose exciting.
C) A brand purpose is reflected in a signature story for the brand.
D) All of these.

Brand Purpose

The reason a brand exists beyond making a profit, often framed as its contribution to society or consumers' lives, enhancing its emotional connection with customers.

Brand Storytelling

The use of narrative and creative expression to communicate a brand’s values, history, and mission to engage consumers emotionally.