Asked by
Christina Aills
on Dec 20, 2024
Verified
The brand Shinola Detroit has been accused of not being made in Detroit. What type of authenticity does this refer to?
A) Authenticity as connection
B) Authenticity as conformity
C) Authenticity as consistency
D) All of these
Authenticity
The quality of being genuine, real, and true to one's own personality, spirit, or character, often in a manner that resonates with others.
Shinola Detroit
A luxury goods brand based in Detroit, known for its watches, bicycles, and leather goods.
- Understand different types of brand authenticity and their implications.
Verified Answer
BM
Learning Objectives
- Understand different types of brand authenticity and their implications.