Asked by

nomcebo precious
on Dec 20, 2024

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What does a strategy of brand purpose involve?

A) Aligning the brand with a social cause
B) Taking popular stands
C) Embedding a higher-order motive in the brand's identity
D) Repositioning the brand

Social Cause

A societal issue or cause that individuals or organizations actively work to address or support, often to promote change.

Brand Purpose

The underlying intent behind a brand that goes beyond selling products or services, often related to societal impact or values.

Higher-Order Motive

Psychological needs that go beyond basic physical needs, focusing on personal growth and fulfillment.

  • Fathom the essentiality of brand purpose and authenticity.
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Ashton RowleyDec 21, 2024
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